This important and exciting milestone supports our long-term growth strategy, ongoing commitment to product innovation, and alignment with the way consumers now learn about and purchase their truck, Jeep ®, and off-road accessories.” Our journey and success continue today as RealTruck.

“Over the years we grew Truck Hero into one of the most respected names in the aftermarket industry with more than 5,000 employees and 35 locations across North America. “When we started the company nearly 20 years ago, we were a small manufacturer of truck bed covers with approximately 180 employees,” said Bill Reminder, founder, and chief executive officer. This, in turn, will benefit the company’s dealer and installer partners. As truck owners’ preferences and purchase patterns evolve, the name change reinforces the company’s commitment to grow consumer awareness and interest in the truck accessories category and to continue to deliver exceptional value and experiences to consumers. has operated as Truck Hero’s e-commerce arm and consumer brand since 2015. Truck Hero changes name to RealTruck Leading branded manufacturer and online retailer to extend consumer loyalty and awareness with all truck ownersĪNN ARBOR, Mich., J– RealTruck, the premier online retailer of aftermarket truck parts and accessories, will become the new name of the Truck Hero organization effective immediately.

Real truck